Insights
Thinking for technology leaders
Practical perspectives on profit discipline, enterprise positioning, and the credibility signals that win deals.
Profitability
Why Technology Services Firms Lose Margin — And How to Stop It
Most IT and software consultancies don't have a revenue problem. They have a pricing, scope, and collections problem. Here's the framework Felix Wilson uses with clients.
June 18, 2026 · 6 min read
Positioning
Five Credibility Signals That Win Enterprise Technology Deals
Enterprise buyers evaluate vendors long before the first call. These five signals separate firms that command premium rates from those stuck in price wars.
May 29, 2026 · 5 min read